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[For Hire] Marketing and SEO

My name is Zack Frederick and I started doing marketing several years ago as i began my first yoga ‘e-business', realising very quickly that the difference between me and the next John Doe wasn’t the product but the presentation. So I set about, by trial and error, learning how I could sell more Yoga mats than John Doe. It wasn’t long before I realised I was very good at the marketing aspect, and I didn’t really like things like warehousing and distribution.
Today I’m most interested in building reports, designing paid campaigns and helping with Instagram.
I’ve compiled a few free tips for general marketing and SEO.

Brand awareness

First off. Influencers will not magically make your website successful. You have to be your own influencer. Over my tenor, I have spent thousands on social media analysis, rebranding and learning tricks like sticking state names across American products or even changing the colour of my website depending on the demographics of my audience. Spoilers, guys love red. Here’s an example data set. https://imgur.com/gallery/7OHIx
Last year, I ran a campaign for one of my shoe clients, and we used the pride of state consumers to grow his shoe business. I researched the best colours to use for different states and gave him a list, we put the state names across his shoes and marketed directly to them through instagram. It wasn’t long before his conversion metrics were soaring.
Here's an example report from one of my clients - https://prnt.sc/iisqv8

Value

I have worked with a lot of musicians, a big part of them started with low view, audio-only videos. I learnt quickly that for them to achieve success they had to provide value, so i told them to create videos. They did and then ta-da, they had 4500 views when they only had 200 view music videos before. For the next step, I even got them contacts with massive digital celebrities. My proudest connection having been ‘Ninja’ during the height of his fortnite campaign, I organised the marketing behind several viral Fortnite music parodies with now millions of views.

Trend riding

Make use of trends in your business. If something is so mainstream and big, why ignore it? In the past I have made use of the political trends in the American election with trump AND hillary brands on some of my clients products, with the pro trump and pro hillary supporters wanting to sport their political beliefs no matter the cost.
I see a lot of website based businesses underuse social media with broad attempts at Facebook ads and Instagram ads, ill go to digital marketing agencies and see they either have no social following or a huge botted one. It's a terrible idea to buy followers, if you want to cut corners then you should look at buying a smaller business with a bigger social following.
Here’s the impressions from a tweet I made on the first day of creating a company a twitter platform and using trend riding and collaboration to grow it https://prnt.sc/huziu6 4K Impressions on one tweet in 15 minutes - we hit 80k impressions in the first day. I did this from simply mimiking the formula for success from a similiar company account, i don't want to try change the magic formula for success.

Direction

Adapt

You really do have to stay in touch with your business to know what's working and what isn't, companies like Toys R Us refused to do that and stuck with huge stockpiles of star wars toys and then they collapsed. Blockbusters where ahead of the curve for digital movies and then they refused to change, Netflix changed and Netflix won. Amazon learnt to use online selling and left companies like Tescos with financial crisis.
The big boom in marketing that I’ve seen is social media marketing, marketers can create huge social following for companies and use that platform to sell content for extremely low costs in comparison to the tens of thousands it costs to use other platforms such as radio. Social media marketing has become somewhat controversial, but it is important to always stay open minded.

Collaboration** & Viral content

I can not stress the importance of working with other people. Every billionaire i know of has had a mentor, every big company success story had business partners. I've had far more success in clients who have listened to me and done collaborative work with digital celebs, with a dog product business making thousands of sales when they worked with vlogger Zoella and gave her free products.
Viral content is very important because every Youtuber with over 1 million subscribers has started off big and managed to keep it big, nobody grinded and slowly rose up at an equal exponent. Hard work is fine but being consistent and mixing it up, copying the viral content of others is an easy way of bringing in secondary viewership and traffic. Pewdiepie, the biggest youtuber on the planet, started with viral horror content. Ninja, the biggest streamer, grinded for 7 years but only truly struck gold with the virality of Fortnite. So it makes sense to repeat their methods.

Key words

It is an obvious thing to say but it's neglected, key words are very important. I had a crypto business come to me and ask why their site wasnt doing very well, and i looked through it and saw they never mentioned anything beyond bitcoin. Bitcoin is a very expensive key word to market, with costs of the raw word being as high as 38$ per click. I had to bring them down to earth with harsh truths, i rewrote their entire site using SEM tools in mind - with key words and phrases like "Altcoin exchange" and using the names of the top 100 altcoins across the site.

SEO

Search Engine Optimisation is the name given to increasing the value and raw volume of your organic traffic. A successful website always wants as many of the most likely consumer base to encounter their product because that’s the hardest point of digital business. Your websites SEO is determined by crawlers which regularly check up on your website and update their index which is later used by an algorithm to order results when someone ‘googles’ something.
Today I’m going to be talking you through some key points about SEO that I personally audit for businesses.

Domains

Https://Www.Example.Com is an example of something we call a ‘root domain’ which is made up of protocol (https://) subdomain (www.) domain name (example) and top-level domain (.com). These are the basic parts. It’s important that the protocol is the best and safest it can be or else google will punish you. It’s also important your domain name and top-level domain are appropriate and readable. The words used in your subdomain can also affect how customers interpret your website, websites can be named after their market base for easy marketing. In addition, the age and previous registrations of your domain matter. It’s important these factors are appropriately considered in your website. Be minimal with subdomains.

Targeting

Google knows where it’s users are and what they’re using from their browser data, IPs and MACs and then matches them with websites in their areas or appropriate to searches. Ever since the infamous 2016 update ‘Possum’ it is not something you can ignore. Even jobs based websites had to use the meta data ‘Jobs Schema’ (from 2017 onwards) to tell google where your website was focused. Location specific landing pages matter. You have to pay credence to DNS (domain name server) and Glue to keep TTL (time to load) and mobile in mind, especially with more mobile users than ever. CMS (customs) is also part of this discussion: themes and plugins are a factor in Google’s ranking. One way to improve TTL is through CDN’s and we have to consider how we approach them to rank better. Sometimes, you might face penalties and there are ways to know; that’s a little too hard to explain here but PM me for more.

Content

Nobody loves a book more than google. Robots will read all your website, even the stuff humans don’t bother with. Things like duplication will annoy Google who doesn’t like reading things twice. CTA’s (buttons basically) have to go somewhere nice and if they don’t work properly google will punish you. Human biases are important too. The user experience will effect their retention and Google will clock that. There’s also lots of minor things that can stack up: Filenames (help you rank on Images) Thin content (Google sees it as lazy) phrase diversity (spamming key words is noticed) and URL structures too! Make sure your in and outbound links are healthy as well as having keyword mapping where you assign the correct words to the right pages. Make sure your anchor texts (viewable when linking) are descriptive yet succinct. And finally: link velocity, a healthy eco system of link building is important to longevity and renewed SEO.

Technical Stuff.

Consistent anchor elements are important to prevent 404s. Don’t use abbreviations with naming files and folders. Limit use of dates for file folder names. Your site architecture has to be simple and close to the root domain so the click depth isn’t too great! Links to and from your site can’t be dead ends, and use breadcrumbs! Be wary of canonical issues from similar content across multiple URLs. Treat Cookies and Session IDs properly, privacy laws are ever changed and mismatching them can be dangerous. There’s lots more to go into like header status codes, site maps, GSC Crawl Errors but Reddit has a text limit so I’ve deleted some of my post.

PM me if interested in my services or with questions.

~28-35 USD hourly
submitted by Draemeth to forhire [link] [comments]

[For Hire] Marketing and SEO

My name is Zack Frederick and I started doing marketing several years ago as i began my first yoga ‘e-business', realising very quickly that the difference between me and the next John Doe wasn’t the product but the presentation. So I set about, by trial and error, learning how I could sell more Yoga mats than John Doe. It wasn’t long before I realised I was very good at the marketing aspect, and I didn’t really like things like warehousing and distribution.
Today I’m most interested in building reports, designing paid campaigns and helping with Instagram.
I’ve compiled a few free tips for general marketing and SEO.

Brand awareness

First off. Influencers will not magically make your website successful. You have to be your own influencer. Over my tenor, I have spent thousands on social media analysis, rebranding and learning tricks like sticking state names across American products or even changing the colour of my website depending on the demographics of my audience. Spoilers, guys love red. Here’s an example data set. https://imgur.com/gallery/7OHIx
Last year, I ran a campaign for one of my shoe clients, and we used the pride of state consumers to grow his shoe business. I researched the best colours to use for different states and gave him a list, we put the state names across his shoes and marketed directly to them through instagram. It wasn’t long before his conversion metrics were soaring.
Here's an example report from one of my clients - https://prnt.sc/iisqv8

Value

I have worked with a lot of musicians, a big part of them started with low view, audio-only videos. I learnt quickly that for them to achieve success they had to provide value, so i told them to create videos. They did and then ta-da, they had 4500 views when they only had 200 view music videos before. For the next step, I even got them contacts with massive digital celebrities. My proudest connection having been ‘Ninja’ during the height of his fortnite campaign, I organised the marketing behind several viral Fortnite music parodies with now millions of views.

Trend riding

Make use of trends in your business. If something is so mainstream and big, why ignore it? In the past I have made use of the political trends in the American election with trump AND hillary brands on some of my clients products, with the pro trump and pro hillary supporters wanting to sport their political beliefs no matter the cost.
I see a lot of website based businesses underuse social media with broad attempts at Facebook ads and Instagram ads, ill go to digital marketing agencies and see they either have no social following or a huge botted one. It's a terrible idea to buy followers, if you want to cut corners then you should look at buying a smaller business with a bigger social following.
Here’s the impressions from a tweet I made on the first day of creating a company a twitter platform and using trend riding and collaboration to grow it https://prnt.sc/huziu6 4K Impressions on one tweet in 15 minutes - we hit 80k impressions in the first day. I did this from simply mimiking the formula for success from a similiar company account, i don't want to try change the magic formula for success.

Direction

Adapt

You really do have to stay in touch with your business to know what's working and what isn't, companies like Toys R Us refused to do that and stuck with huge stockpiles of star wars toys and then they collapsed. Blockbusters where ahead of the curve for digital movies and then they refused to change, Netflix changed and Netflix won. Amazon learnt to use online selling and left companies like Tescos with financial crisis.
The big boom in marketing that I’ve seen is social media marketing, marketers can create huge social following for companies and use that platform to sell content for extremely low costs in comparison to the tens of thousands it costs to use other platforms such as radio. Social media marketing has become somewhat controversial, but it is important to always stay open minded.

Collaboration** & Viral content

I can not stress the importance of working with other people. Every billionaire i know of has had a mentor, every big company success story had business partners. I've had far more success in clients who have listened to me and done collaborative work with digital celebs, with a dog product business making thousands of sales when they worked with vlogger Zoella and gave her free products.
Viral content is very important because every Youtuber with over 1 million subscribers has started off big and managed to keep it big, nobody grinded and slowly rose up at an equal exponent. Hard work is fine but being consistent and mixing it up, copying the viral content of others is an easy way of bringing in secondary viewership and traffic. Pewdiepie, the biggest youtuber on the planet, started with viral horror content. Ninja, the biggest streamer, grinded for 7 years but only truly struck gold with the virality of Fortnite. So it makes sense to repeat their methods.

Key words

It is an obvious thing to say but it's neglected, key words are very important. I had a crypto business come to me and ask why their site wasnt doing very well, and i looked through it and saw they never mentioned anything beyond bitcoin. Bitcoin is a very expensive key word to market, with costs of the raw word being as high as 38$ per click. I had to bring them down to earth with harsh truths, i rewrote their entire site using SEM tools in mind - with key words and phrases like "Altcoin exchange" and using the names of the top 100 altcoins across the site.

SEO

Search Engine Optimisation is the name given to increasing the value and raw volume of your organic traffic. A successful website always wants as many of the most likely consumer base to encounter their product because that’s the hardest point of digital business. Your websites SEO is determined by crawlers which regularly check up on your website and update their index which is later used by an algorithm to order results when someone ‘googles’ something.
Today I’m going to be talking you through some key points about SEO that I personally audit for businesses.

Domains

Https://Www.Example.Com is an example of something we call a ‘root domain’ which is made up of protocol (https://) subdomain (www.) domain name (example) and top-level domain (.com). These are the basic parts. It’s important that the protocol is the best and safest it can be or else google will punish you. It’s also important your domain name and top-level domain are appropriate and readable. The words used in your subdomain can also affect how customers interpret your website, websites can be named after their market base for easy marketing. In addition, the age and previous registrations of your domain matter. It’s important these factors are appropriately considered in your website. Be minimal with subdomains.

Targeting

Google knows where it’s users are and what they’re using from their browser data, IPs and MACs and then matches them with websites in their areas or appropriate to searches. Ever since the infamous 2016 update ‘Possum’ it is not something you can ignore. Even jobs based websites had to use the meta data ‘Jobs Schema’ (from 2017 onwards) to tell google where your website was focused. Location specific landing pages matter. You have to pay credence to DNS (domain name server) and Glue to keep TTL (time to load) and mobile in mind, especially with more mobile users than ever. CMS (customs) is also part of this discussion: themes and plugins are a factor in Google’s ranking. One way to improve TTL is through CDN’s and we have to consider how we approach them to rank better. Sometimes, you might face penalties and there are ways to know; that’s a little too hard to explain here but PM me for more.

Content

Nobody loves a book more than google. Robots will read all your website, even the stuff humans don’t bother with. Things like duplication will annoy Google who doesn’t like reading things twice. CTA’s (buttons basically) have to go somewhere nice and if they don’t work properly google will punish you. Human biases are important too. The user experience will effect their retention and Google will clock that. There’s also lots of minor things that can stack up: Filenames (help you rank on Images) Thin content (Google sees it as lazy) phrase diversity (spamming key words is noticed) and URL structures too! Make sure your in and outbound links are healthy as well as having keyword mapping where you assign the correct words to the right pages. Make sure your anchor texts (viewable when linking) are descriptive yet succinct. And finally: link velocity, a healthy eco system of link building is important to longevity and renewed SEO.

Technical Stuff.

Consistent anchor elements are important to prevent 404s. Don’t use abbreviations with naming files and folders. Limit use of dates for file folder names. Your site architecture has to be simple and close to the root domain so the click depth isn’t too great! Links to and from your site can’t be dead ends, and use breadcrumbs! Be wary of canonical issues from similar content across multiple URLs. Treat Cookies and Session IDs properly, privacy laws are ever changed and mismatching them can be dangerous. There’s lots more to go into like header status codes, site maps, GSC Crawl Errors but Reddit has a text limit so I’ve deleted some of my post.

PM me if interested in my services or with questions.

~28-35 USD hourly
submitted by Draemeth to forhire [link] [comments]

[For Hire] Marketing and SEO

My name is Zack Frederick and I started doing marketing several years ago as i began my first yoga ‘e-business', realising very quickly that the difference between me and the next John Doe wasn’t the product but the presentation. So I set about, by trial and error, learning how I could sell more Yoga mats than John Doe. It wasn’t long before I realised I was very good at the marketing aspect, and I didn’t really like things like warehousing and distribution.
Today I’m most interested in building reports, designing paid campaigns and helping with Instagram.
I’ve compiled a few free tips for general marketing and SEO.

Brand awareness

First off. Influencers will not magically make your website successful. You have to be your own influencer. Over my tenor, I have spent thousands on social media analysis, rebranding and learning tricks like sticking state names across American products or even changing the colour of my website depending on the demographics of my audience. Spoilers, guys love red. Here’s an example data set. https://imgur.com/gallery/7OHIx
Last year, I ran a campaign for one of my shoe clients, and we used the pride of state consumers to grow his shoe business. I researched the best colours to use for different states and gave him a list, we put the state names across his shoes and marketed directly to them through instagram. It wasn’t long before his conversion metrics were soaring.
Here's an example report from one of my clients - https://prnt.sc/iisqv8

Value

I have worked with a lot of musicians, a big part of them started with low view, audio-only videos. I learnt quickly that for them to achieve success they had to provide value, so i told them to create videos. They did and then ta-da, they had 4500 views when they only had 200 view music videos before. For the next step, I even got them contacts with massive digital celebrities. My proudest connection having been ‘Ninja’ during the height of his fortnite campaign, I organised the marketing behind several viral Fortnite music parodies with now millions of views.

Trend riding

Make use of trends in your business. If something is so mainstream and big, why ignore it? In the past I have made use of the political trends in the American election with trump AND hillary brands on some of my clients products, with the pro trump and pro hillary supporters wanting to sport their political beliefs no matter the cost.
I see a lot of website based businesses underuse social media with broad attempts at Facebook ads and Instagram ads, ill go to digital marketing agencies and see they either have no social following or a huge botted one. It's a terrible idea to buy followers, if you want to cut corners then you should look at buying a smaller business with a bigger social following.
Here’s the impressions from a tweet I made on the first day of creating a company a twitter platform and using trend riding and collaboration to grow it https://prnt.sc/huziu6 4K Impressions on one tweet in 15 minutes - we hit 80k impressions in the first day. I did this from simply mimiking the formula for success from a similiar company account, i don't want to try change the magic formula for success.

Direction

Adapt

You really do have to stay in touch with your business to know what's working and what isn't, companies like Toys R Us refused to do that and stuck with huge stockpiles of star wars toys and then they collapsed. Blockbusters where ahead of the curve for digital movies and then they refused to change, Netflix changed and Netflix won. Amazon learnt to use online selling and left companies like Tescos with financial crisis.
The big boom in marketing that I’ve seen is social media marketing, marketers can create huge social following for companies and use that platform to sell content for extremely low costs in comparison to the tens of thousands it costs to use other platforms such as radio. Social media marketing has become somewhat controversial, but it is important to always stay open minded.

Collaboration** & Viral content

I can not stress the importance of working with other people. Every billionaire i know of has had a mentor, every big company success story had business partners. I've had far more success in clients who have listened to me and done collaborative work with digital celebs, with a dog product business making thousands of sales when they worked with vlogger Zoella and gave her free products.
Viral content is very important because every Youtuber with over 1 million subscribers has started off big and managed to keep it big, nobody grinded and slowly rose up at an equal exponent. Hard work is fine but being consistent and mixing it up, copying the viral content of others is an easy way of bringing in secondary viewership and traffic. Pewdiepie, the biggest youtuber on the planet, started with viral horror content. Ninja, the biggest streamer, grinded for 7 years but only truly struck gold with the virality of Fortnite. So it makes sense to repeat their methods.

Key words

It is an obvious thing to say but it's neglected, key words are very important. I had a crypto business come to me and ask why their site wasnt doing very well, and i looked through it and saw they never mentioned anything beyond bitcoin. Bitcoin is a very expensive key word to market, with costs of the raw word being as high as 38$ per click. I had to bring them down to earth with harsh truths, i rewrote their entire site using SEM tools in mind - with key words and phrases like "Altcoin exchange" and using the names of the top 100 altcoins across the site.

SEO

Search Engine Optimisation is the name given to increasing the value and raw volume of your organic traffic. A successful website always wants as many of the most likely consumer base to encounter their product because that’s the hardest point of digital business. Your websites SEO is determined by crawlers which regularly check up on your website and update their index which is later used by an algorithm to order results when someone ‘googles’ something.
Today I’m going to be talking you through some key points about SEO that I personally audit for businesses.

Domains

Https://Www.Example.Com is an example of something we call a ‘root domain’ which is made up of protocol (https://) subdomain (www.) domain name (example) and top-level domain (.com). These are the basic parts. It’s important that the protocol is the best and safest it can be or else google will punish you. It’s also important your domain name and top-level domain are appropriate and readable. The words used in your subdomain can also affect how customers interpret your website, websites can be named after their market base for easy marketing. In addition, the age and previous registrations of your domain matter. It’s important these factors are appropriately considered in your website. Be minimal with subdomains.

Targeting

Google knows where it’s users are and what they’re using from their browser data, IPs and MACs and then matches them with websites in their areas or appropriate to searches. Ever since the infamous 2016 update ‘Possum’ it is not something you can ignore. Even jobs based websites had to use the meta data ‘Jobs Schema’ (from 2017 onwards) to tell google where your website was focused. Location specific landing pages matter. You have to pay credence to DNS (domain name server) and Glue to keep TTL (time to load) and mobile in mind, especially with more mobile users than ever. CMS (customs) is also part of this discussion: themes and plugins are a factor in Google’s ranking. One way to improve TTL is through CDN’s and we have to consider how we approach them to rank better. Sometimes, you might face penalties and there are ways to know; that’s a little too hard to explain here but PM me for more.

Content

Nobody loves a book more than google. Robots will read all your website, even the stuff humans don’t bother with. Things like duplication will annoy Google who doesn’t like reading things twice. CTA’s (buttons basically) have to go somewhere nice and if they don’t work properly google will punish you. Human biases are important too. The user experience will effect their retention and Google will clock that. There’s also lots of minor things that can stack up: Filenames (help you rank on Images) Thin content (Google sees it as lazy) phrase diversity (spamming key words is noticed) and URL structures too! Make sure your in and outbound links are healthy as well as having keyword mapping where you assign the correct words to the right pages. Make sure your anchor texts (viewable when linking) are descriptive yet succinct. And finally: link velocity, a healthy eco system of link building is important to longevity and renewed SEO.

Technical Stuff.

Consistent anchor elements are important to prevent 404s. Don’t use abbreviations with naming files and folders. Limit use of dates for file folder names. Your site architecture has to be simple and close to the root domain so the click depth isn’t too great! Links to and from your site can’t be dead ends, and use breadcrumbs! Be wary of canonical issues from similar content across multiple URLs. Treat Cookies and Session IDs properly, privacy laws are ever changed and mismatching them can be dangerous. There’s lots more to go into like header status codes, site maps, GSC Crawl Errors but Reddit has a text limit so I’ve deleted some of my post.

PM me if interested in my services or with questions.

~28-35 USD hourly
submitted by Draemeth to forhire [link] [comments]

[For Hire] Marketing and SEO

My name is Zack Frederick and I started doing marketing several years ago as i began my first yoga ‘e-business', realising very quickly that the difference between me and the next John Doe wasn’t the product but the presentation. So I set about, by trial and error, learning how I could sell more Yoga mats than John Doe. It wasn’t long before I realised I was very good at the marketing aspect, and I didn’t really like things like warehousing and distribution.
Today I’m most interested in building reports, designing paid campaigns and helping with Instagram.
I’ve compiled a few free tips for general marketing and SEO.

Brand awareness

First off. Influencers will not magically make your website successful. You have to be your own influencer. Over my tenor, I have spent thousands on social media analysis, rebranding and learning tricks like sticking state names across American products or even changing the colour of my website depending on the demographics of my audience. Spoilers, guys love red. Here’s an example data set. https://imgur.com/gallery/7OHIx
Last year, I ran a campaign for one of my shoe clients, and we used the pride of state consumers to grow his shoe business. I researched the best colours to use for different states and gave him a list, we put the state names across his shoes and marketed directly to them through instagram. It wasn’t long before his conversion metrics were soaring.
Here's an example report from one of my clients - https://prnt.sc/iisqv8

Value

I have worked with a lot of musicians, a big part of them started with low view, audio-only videos. I learnt quickly that for them to achieve success they had to provide value, so i told them to create videos. They did and then ta-da, they had 4500 views when they only had 200 view music videos before. For the next step, I even got them contacts with massive digital celebrities. My proudest connection having been ‘Ninja’ during the height of his fortnite campaign, I organised the marketing behind several viral Fortnite music parodies with now millions of views.

Trend riding

Make use of trends in your business. If something is so mainstream and big, why ignore it? In the past I have made use of the political trends in the American election with trump AND hillary brands on some of my clients products, with the pro trump and pro hillary supporters wanting to sport their political beliefs no matter the cost.
I see a lot of website based businesses underuse social media with broad attempts at Facebook ads and Instagram ads, ill go to digital marketing agencies and see they either have no social following or a huge botted one. It's a terrible idea to buy followers, if you want to cut corners then you should look at buying a smaller business with a bigger social following.
Here’s the impressions from a tweet I made on the first day of creating a company a twitter platform and using trend riding and collaboration to grow it https://prnt.sc/huziu6 4K Impressions on one tweet in 15 minutes - we hit 80k impressions in the first day. I did this from simply mimiking the formula for success from a similiar company account, i don't want to try change the magic formula for success.

Direction

Adapt

You really do have to stay in touch with your business to know what's working and what isn't, companies like Toys R Us refused to do that and stuck with huge stockpiles of star wars toys and then they collapsed. Blockbusters where ahead of the curve for digital movies and then they refused to change, Netflix changed and Netflix won. Amazon learnt to use online selling and left companies like Tescos with financial crisis.
The big boom in marketing that I’ve seen is social media marketing, marketers can create huge social following for companies and use that platform to sell content for extremely low costs in comparison to the tens of thousands it costs to use other platforms such as radio. Social media marketing has become somewhat controversial, but it is important to always stay open minded.

Collaboration** & Viral content

I can not stress the importance of working with other people. Every billionaire i know of has had a mentor, every big company success story had business partners. I've had far more success in clients who have listened to me and done collaborative work with digital celebs, with a dog product business making thousands of sales when they worked with vlogger Zoella and gave her free products.
Viral content is very important because every Youtuber with over 1 million subscribers has started off big and managed to keep it big, nobody grinded and slowly rose up at an equal exponent. Hard work is fine but being consistent and mixing it up, copying the viral content of others is an easy way of bringing in secondary viewership and traffic. Pewdiepie, the biggest youtuber on the planet, started with viral horror content. Ninja, the biggest streamer, grinded for 7 years but only truly struck gold with the virality of Fortnite. So it makes sense to repeat their methods.

Key words

It is an obvious thing to say but it's neglected, key words are very important. I had a crypto business come to me and ask why their site wasnt doing very well, and i looked through it and saw they never mentioned anything beyond bitcoin. Bitcoin is a very expensive key word to market, with costs of the raw word being as high as 38$ per click. I had to bring them down to earth with harsh truths, i rewrote their entire site using SEM tools in mind - with key words and phrases like "Altcoin exchange" and using the names of the top 100 altcoins across the site.

SEO

Search Engine Optimisation is the name given to increasing the value and raw volume of your organic traffic. A successful website always wants as many of the most likely consumer base to encounter their product because that’s the hardest point of digital business. Your websites SEO is determined by crawlers which regularly check up on your website and update their index which is later used by an algorithm to order results when someone ‘googles’ something.
Today I’m going to be talking you through some key points about SEO that I personally audit for businesses.

Domains

Https://Www.Example.Com is an example of something we call a ‘root domain’ which is made up of protocol (https://) subdomain (www.) domain name (example) and top-level domain (.com). These are the basic parts. It’s important that the protocol is the best and safest it can be or else google will punish you. It’s also important your domain name and top-level domain are appropriate and readable. The words used in your subdomain can also affect how customers interpret your website, websites can be named after their market base for easy marketing. In addition, the age and previous registrations of your domain matter. It’s important these factors are appropriately considered in your website. Be minimal with subdomains.

Targeting

Google knows where it’s users are and what they’re using from their browser data, IPs and MACs and then matches them with websites in their areas or appropriate to searches. Ever since the infamous 2016 update ‘Possum’ it is not something you can ignore. Even jobs based websites had to use the meta data ‘Jobs Schema’ (from 2017 onwards) to tell google where your website was focused. Location specific landing pages matter. You have to pay credence to DNS (domain name server) and Glue to keep TTL (time to load) and mobile in mind, especially with more mobile users than ever. CMS (customs) is also part of this discussion: themes and plugins are a factor in Google’s ranking. One way to improve TTL is through CDN’s and we have to consider how we approach them to rank better. Sometimes, you might face penalties and there are ways to know; that’s a little too hard to explain here but PM me for more.

Content

Nobody loves a book more than google. Robots will read all your website, even the stuff humans don’t bother with. Things like duplication will annoy Google who doesn’t like reading things twice. CTA’s (buttons basically) have to go somewhere nice and if they don’t work properly google will punish you. Human biases are important too. The user experience will effect their retention and Google will clock that. There’s also lots of minor things that can stack up: Filenames (help you rank on Images) Thin content (Google sees it as lazy) phrase diversity (spamming key words is noticed) and URL structures too! Make sure your in and outbound links are healthy as well as having keyword mapping where you assign the correct words to the right pages. Make sure your anchor texts (viewable when linking) are descriptive yet succinct. And finally: link velocity, a healthy eco system of link building is important to longevity and renewed SEO.

Technical Stuff.

Consistent anchor elements are important to prevent 404s. Don’t use abbreviations with naming files and folders. Limit use of dates for file folder names. Your site architecture has to be simple and close to the root domain so the click depth isn’t too great! Links to and from your site can’t be dead ends, and use breadcrumbs! Be wary of canonical issues from similar content across multiple URLs. Treat Cookies and Session IDs properly, privacy laws are ever changed and mismatching them can be dangerous. There’s lots more to go into like header status codes, site maps, GSC Crawl Errors but Reddit has a text limit so I’ve deleted some of my post.

PM me if interested in my services or with questions.

~28-35 USD hourly
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